{"id":3515,"date":"2024-09-05T07:33:13","date_gmt":"2024-09-05T07:33:13","guid":{"rendered":"https:\/\/aap.umb.sk\/?page_id=3515"},"modified":"2024-10-08T12:38:56","modified_gmt":"2024-10-08T12:38:56","slug":"simona-bartosova-zlatica-fulajtarova-adriana-gvorova-veronika-stofanova","status":"publish","type":"page","link":"https:\/\/aap.umb.sk\/?page_id=3515","title":{"rendered":"Simona Barto\u0161ov\u00e1, Zlatica Fulajt\u00e1rov\u00e1, Adri\u00e1na Gvorov\u00e1, Veronika \u0160tofanov\u00e1"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>POSTOJE SPOTREBITE\u013dOV K SPOLO\u010cENSKEJ ZODPOVEDNOSTI V BANKOVOM SEKTORE<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Consumer attitudes towards corporate social responsibility in the banking sector<\/strong><\/p>\n\n\n\n<p><em>Published: 12.9.2024<\/em><\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/doi.org\/10.24040\/aap.2024.21.1.44-58\">https:\/\/doi.org\/10.24040\/aap.2024.21.1.44-58<\/a><\/p>\n\n\n\n<pre class=\"wp-block-verse\"><strong>Abstract: <\/strong>Today, socially responsible businesses are gaining popularity because of their long-term benefits to consumers, businesses, and society. Corporate social responsibility can be seen as a commitment to improving the public good through voluntary business practices and using corporate resources. The company must fulfill such a social function. The main objective of the paper is to identify the importance of individual banking activities in the context of CSR from the customer's point of view and then to examine the CSR activities in the selected bank. In our contribution, we present two types of research: primary consumer research and the second qualitative corporate research from secondary sources conducted at a specific bank. The responses indicate that corporate social responsibility and its implementation by banks have a significant impact on consumers' perception of the bank and on building a competitive advantage in the marketplace.<\/pre>\n\n\n\n<p><strong>Keywords:<\/strong> corporate social responsibility, bank sector, 365. bank<\/p>\n\n\n\n<p><strong>Full text article:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-file\"><object class=\"wp-block-file__embed\" data=\"https:\/\/aap.umb.sk\/wp-content\/uploads\/2024\/10\/final-paper-Bartosova-Fulajtarova-Gvorova.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of final-paper-Bartosova-Fulajtarova-Gvorova.\"><\/object><a id=\"wp-block-file--media-d9c613df-5a59-4c2d-97ff-70755ad2ad5a\" href=\"https:\/\/aap.umb.sk\/wp-content\/uploads\/2024\/10\/final-paper-Bartosova-Fulajtarova-Gvorova.pdf\">final-paper-Bartosova-Fulajtarova-Gvorova<\/a><a href=\"https:\/\/aap.umb.sk\/wp-content\/uploads\/2024\/10\/final-paper-Bartosova-Fulajtarova-Gvorova.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-d9c613df-5a59-4c2d-97ff-70755ad2ad5a\">Download<\/a><\/div>\n\n\n\n<p><strong>How to cite:<\/strong><\/p>\n\n\n\n<p>BARTO\u0160OV\u00c1, S.; FULAJT\u00c1ROV\u00c1, Z.; GVOROV\u00c1, A. a \u0160TOFANOV\u00c1, V. <em>Postoje spotrebite\u013eov k spolo\u010denskej zodpovednosti v bankovom sektore<\/em>. Acta aerarii publici. Online. vol. 21 (2024), no. 1, s. 44 \u2013 58.&nbsp;Dostupn\u00e9 na: <a href=\"https:\/\/doi.org\/10.24040\/aap.2024.21.1.44-58\">https:\/\/doi.org\/10.24040\/aap.2024.21.1.44-58<\/a>. [d\u00e1tum citovania RRRR-MM-DD].<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>POSTOJE SPOTREBITE\u013dOV K SPOLO\u010cENSKEJ ZODPOVEDNOSTI V BANKOVOM SEKTORE Consumer attitudes towards corporate social responsibility in the banking sector Published: 12.9.2024 https:\/\/doi.org\/10.24040\/aap.2024.21.1.44-58 Abstract: Today, socially responsible businesses are gaining popularity because of their long-term benefits to consumers, businesses, and society. Corporate social responsibility can be seen as a commitment to improving the public good through voluntary &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/aap.umb.sk\/?page_id=3515\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Simona Barto\u0161ov\u00e1, Zlatica Fulajt\u00e1rov\u00e1, Adri\u00e1na Gvorov\u00e1, Veronika \u0160tofanov\u00e1&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":1981,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/aap.umb.sk\/index.php?rest_route=\/wp\/v2\/pages\/3515"}],"collection":[{"href":"https:\/\/aap.umb.sk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aap.umb.sk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aap.umb.sk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/aap.umb.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3515"}],"version-history":[{"count":15,"href":"https:\/\/aap.umb.sk\/index.php?rest_route=\/wp\/v2\/pages\/3515\/revisions"}],"predecessor-version":[{"id":3718,"href":"https:\/\/aap.umb.sk\/index.php?rest_route=\/wp\/v2\/pages\/3515\/revisions\/3718"}],"up":[{"embeddable":true,"href":"https:\/\/aap.umb.sk\/index.php?rest_route=\/wp\/v2\/pages\/1981"}],"wp:attachment":[{"href":"https:\/\/aap.umb.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}